Unicode Systems was established in 1990 and has entered the IT market in the barcode field and identification technology.
In the same year, its activities were expanded into IT solutions for POS systems.
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We launched activities related to the development and implementation of OPT (Outdoor Payment Terminal) for unmanned petrol stations.
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We entered the market with the new concept of cash system solutions („Shop97“ POS, BOS system) on the Windows 95 platform.
This step turned out to be a strategic decision for our the future and thus penetrated the highly competitive retail IT solutions market.
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We started the development of the central HOS. Our first product in this area was the installation at the headquarters of TOTAL ČR.
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We reached a 5% market share among service providers for filling stations in the Czech Republic (approx. 100 service stations), the number of installations reached 200 at the end of this year. The orders were made by TAMOIL and TOTAL CZ petrol stations. At the end of 1999, the market share exceeded 10%.
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We continue to increase our market share in the Czech market and at the end of 2000 we reach 13% (260 filling stations).
In the same year, we are entering with the Next Generation system – Shop2000 – based on Microsoft Visual FoxPro platform.
The year 2000 is also a year of business collaboration with IBM. Shop2000 has been optimized for IBM SurePOS 500 hardware platforms.
We launched the first version of the Shop2000 Enterprise central management system, based on the MS SQL Server platform and ASP web technologies.
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We are expanding our activities to market in Austria – the Shop2000 certification under the Tankstelle 2000 brand and the first pilot installation in Germany. Our market share in the Czech Republic reached 16% (320 installations).
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We launched a new information system brand – EuroShop – an international version based on our previous solutions.
The breakthrough moment for the new product was the use of a flexible MS SQL platform that enabled customers to quickly fulfill their requirements. In the same year, we became the winner in the choice of supplier to implement a system for 200 Čepro a.s./EuroOil petrol stations. We have also established Unicode Service specializing in providing installation and service support.
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Our further commercial success has become by entring with EuroShop system into the EU market. Participation in foreign tenders led to three important contracts – Agip Czech Republic and Slovakia, Slovnaft Czech Republic and the largest – OMV Czech Republic. In 2005, the first version of the central management system EuroShop Enterprise was released. By the end of 2007, our products had market share in the Czech Republic of 65% in the segment of public service stations (more than 1,400 installations) and 60% in the segment of self-service stations (400 terminals).
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Our market share in the domestic market is around 80-85% (POS, BOS, HOS and OPT).
In the Czech Republic and the EU, EuroShop POS, BOS and HOS systems are successfully operated in petrol station chains:
OMV – Czech Republic, Austria, Hungary. Total 840 stations.
ENI Agip – Austria. 300 stations + 3 national HOS, Agip Austria is a joint project between IBM and Unicode. Loyalty system was completed in May 2010. Unipetrol / BENZINA (PKN ORLEN Group) – 330 gas stations, HOS, central card management system, SAP integration.

We are entering other countries in Southeast Europe: Slovenia, Serbia, Romania, Moldova and Bulgaria. The ECS EuroShop implementation and deployment project is in total of 940 stations. We are also entering the Polish market where we are installing the EuroShop ECR for 30 Tesco stations.
The development of a new generation of OPT is also in progress, and we are introducing mobile platforms (the EuroShop mobile payment center, mobile APP for petrol retail) on the Czech, Slovak and Austrian markets and launching the new generation of EuroShop ECR + EuroShop HOS called EuroShop Business during the construction of a new technology center Brno.